Words Become Union

The case

Infarmed – 2021 Portugal.EU

Wisdom was hired to support Infarmed in the preparation, organization, design and communication of activities related to the Portuguese Presidency of the European Council.

How we dit it

These activities consisted in organising more than 20 meetings in virtual format for several European representatives that Infarmed hosted to discuss the issues related to Medicine and Medical Devices policy. At the same time, Wisdom prepared all the logistics and communication of the 3A’s Conference, which brought together hundreds of participants, and through which Infarmed prepared the proposals to be submitted for approval in the Council Conclusions.

Over the six months of the presidency, Wisdom provided the necessary contents to Infarmed’s leaders speeches, speeches and presentations in the various initiatives. Widom managed contacts with the national and international press to ensure maximum coverage for Infarmed initiatives and proposals. At the end, registration documents and final files were produced to account the work done and the results of the Presidency.

The results

During the six months of the Presidency, it was possible to capture the interest of the media for the topics proposed for discussion and the results of Infarmed’s negotiation effort at European level.

As an example, during the 3A’s Conference, in just two days, 38 journalistic pieces were published about the event – including two news by at the international website POLITICO – representing about 1 million potential cumulative audience.


"“Wisdom was the key piece in the launch of our content '72 hours with Vanessa Fernandes', turning a simple launch into a stage of public debate, on a theme that is so important to all of us: mental health in sport. This strategic approach has allowed the brand to share its values clearly, and at the same time contribute positively to the public discussion of an increasingly relevant topic.”"

Pureza Sousa

Country Manager da Betclic

"“Visionaries, professionals of excellence and creative! Wisdom was the partner for strategic communication and press relations that we invited to help the All4integrity Association develop as an organization, both in its relationship with internal and external audiences. We can count on the pro-bono collaboration of a modern organization, one of the most prestigious in the country in its area of work, with decades of proven experience, and that lives in its own day-to-day challenges similar to those of an Association, like ours, which exists to promote a culture of integrity in Portugal, was decisive for the success of the 1st Edition of our Tágides Award initiative.""

André Corrêa d'Almeida


""Since 2009 I have been working with Domingas Carvalhosa and her team, her experience and network of contacts have been very useful to manage, in a planned way, the public image of the brands and companies I have worked with. I will not forget the commitment and ingenuity with which they helped me to manage communication in various crisis situations I went through.""

Pedro Morais Leitão


""Over the last few years Wisdom has made a valuable contribution to AIMMAP / Metal Portugal, achieving greater recognition of the association and the sector. The develop work in Press Advisory, brand building as well as other communication tools with various stakeholders, was fundamental to positioning Metal Portugal as the most relevant sector for domestic exports.""

Mafalda Gramaxo


""A long-time partner, Wisdom has contributed in a very professional and relevant way to the recognition of the Nors Group and its brands in the sectors where they operate and at the national level. The field of Media Advisory and the ability to provide 360º communication tools has been fundamental to the success of Nors' communication and notoriety, with the media and other stakeholders of the group.""

José Albuquerque

Communications Manager, Nors Group

We are here

Wisdom Consulting
Tagus Space
Rua Rui Teles Palhinha, 10 – 3°J
2740-278 Porto Salvo


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