Partnership Becomes Responsability

The case

Gilead Génese

For several years, Wisdom has been a Communications and Public Affairs partner at Gilead Sciences. One of the initiatives that stands out from this partnership is the Gilead GÉNESE, a programme that distinguishes research projects from Community initiatives that aims to encourage research, production and sharing of scientific knowledge at national level, and to facilitate initiatives leading to the implementation of good practice in patient care.

How we dit it

In its 7th edition, in 2021, the media coverage of the grant award event increased by about 80% with a significant return to Gilead Sciences. Wisdom acted as a communications and media relations consultant and supported the development and coordination with the media partner.

The results

This edition achieved significant media coverage, with a total of 73 news published (divided into two phases: 26 applications + 47 event and winners), an AVE of 485,397.90 € and a circulation/audience of 2,490,664.
The event counted with 100 people in room + 80 virtually.

Feedback

"“Wisdom was the key piece in the launch of our content '72 hours with Vanessa Fernandes', turning a simple launch into a stage of public debate, on a theme that is so important to all of us: mental health in sport. This strategic approach has allowed the brand to share its values clearly, and at the same time contribute positively to the public discussion of an increasingly relevant topic.”"

Pureza Sousa

Country Manager da Betclic

"“Visionaries, professionals of excellence and creative! Wisdom was the partner for strategic communication and press relations that we invited to help the All4integrity Association develop as an organization, both in its relationship with internal and external audiences. We can count on the pro-bono collaboration of a modern organization, one of the most prestigious in the country in its area of work, with decades of proven experience, and that lives in its own day-to-day challenges similar to those of an Association, like ours, which exists to promote a culture of integrity in Portugal, was decisive for the success of the 1st Edition of our Tágides Award initiative.""

André Corrêa d'Almeida

all4integrity

""Since 2009 I have been working with Domingas Carvalhosa and her team, her experience and network of contacts have been very useful to manage, in a planned way, the public image of the brands and companies I have worked with. I will not forget the commitment and ingenuity with which they helped me to manage communication in various crisis situations I went through.""

Pedro Morais Leitão

CEO PRIO

""Over the last few years Wisdom has made a valuable contribution to AIMMAP / Metal Portugal, achieving greater recognition of the association and the sector. The develop work in Press Advisory, brand building as well as other communication tools with various stakeholders, was fundamental to positioning Metal Portugal as the most relevant sector for domestic exports.""

Mafalda Gramaxo

General Director AIMMAP/METAL PORTUGAL

""A long-time partner, Wisdom has contributed in a very professional and relevant way to the recognition of the Nors Group and its brands in the sectors where they operate and at the national level. The field of Media Advisory and the ability to provide 360º communication tools has been fundamental to the success of Nors' communication and notoriety, with the media and other stakeholders of the group.""

José Albuquerque

Communications Manager, Nors Group

We are here

Wisdom Consulting
Tagus Space
Rua Rui Teles Palhinha, 10 – 3°J
2740-278 Porto Salvo

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