Pain Becomes Mental Health

The case

Betclic portugal – 72 hours before – Vanessa Fernandes

As part of the “Betclic NXT” content co-production project, in 2021 Betclic Portugal developed a new documentary, which focuses on the unprecedented testimony of the former Olympic athlete and people from her close circle, on the incredibly grueling three days leading up to their participation in the Beijing Olympic Games (2008).

Wisdom was challenged by Betclic Portugal to enhance the visibility of the documentary.

How we dit it

Wisdom proposed “72 Hours Before – Vanessa Fernandes” preview at the Cinema NOS Vasco da Gama Shopping, preceded by a debate on mental health in sport, moderated by journalist Sara Pinto, and which was attended by Carla Couto, Ambassador of the Union of Soccer Players Professionals, Miguel Lucas, Sports Coach, Pedro Almeida, ISPA’s Psychologist specialized in sports, and Célio Dias, former Judo Olympic athlete.

For the event were invited journalists, high representatives of national sports entities, psychologists, physical trainers, athletes, media among others.

The results

Wisdom was responsible for the concept, production and media advice of the event, which resulted 85 news: 8 on television, 10 on print and 67 online.


"“Wisdom was the key piece in the launch of our content '72 hours with Vanessa Fernandes', turning a simple launch into a stage of public debate, on a theme that is so important to all of us: mental health in sport. This strategic approach has allowed the brand to share its values clearly, and at the same time contribute positively to the public discussion of an increasingly relevant topic.”"

Pureza Sousa

Country Manager da Betclic

"“Visionaries, professionals of excellence and creative! Wisdom was the partner for strategic communication and press relations that we invited to help the All4integrity Association develop as an organization, both in its relationship with internal and external audiences. We can count on the pro-bono collaboration of a modern organization, one of the most prestigious in the country in its area of work, with decades of proven experience, and that lives in its own day-to-day challenges similar to those of an Association, like ours, which exists to promote a culture of integrity in Portugal, was decisive for the success of the 1st Edition of our Tágides Award initiative.""

André Corrêa d'Almeida


""Since 2009 I have been working with Domingas Carvalhosa and her team, her experience and network of contacts have been very useful to manage, in a planned way, the public image of the brands and companies I have worked with. I will not forget the commitment and ingenuity with which they helped me to manage communication in various crisis situations I went through.""

Pedro Morais Leitão


""Over the last few years Wisdom has made a valuable contribution to AIMMAP / Metal Portugal, achieving greater recognition of the association and the sector. The develop work in Press Advisory, brand building as well as other communication tools with various stakeholders, was fundamental to positioning Metal Portugal as the most relevant sector for domestic exports.""

Mafalda Gramaxo


""A long-time partner, Wisdom has contributed in a very professional and relevant way to the recognition of the Nors Group and its brands in the sectors where they operate and at the national level. The field of Media Advisory and the ability to provide 360º communication tools has been fundamental to the success of Nors' communication and notoriety, with the media and other stakeholders of the group.""

José Albuquerque

Communications Manager, Nors Group

We are here

Wisdom Consulting
Tagus Space
Rua Rui Teles Palhinha, 10 – 3°J
2740-278 Porto Salvo


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