Team

DOMINGAS CARVALHOSA

MARIA DOMINGAS CARVALHOSA
CEO

25 years’ experience of Public Relations sector.

She worked for the Radio (SOCI), Teatro Nacional de S. Carlos, Fundação Portuguesa de Bailado e Dança (Portuguese Dance Foundation) and Imago, where she spent 6 years as head of the Media Relations Office.

She founded, developed and spent over five years managing Citigate Sanchis, an agency that is currently part of a multinational group.

At the end of 2005, she opened her own agency, Frontpage. In 2010, following the acquisition of Frontpage by Lift, she became a shareholder and Director of Lift World. When Frontpage then became part of Lift Consulting, Domingas went on to take up office on the Executive Board of Lift Consulting.

In 2015, she would reposition Leadwide, an agency acquired by the Group in 2012 and launch Wisdom Consulting. In 2018, she left the Lift Group and acquired Wisdom Consulting, a company which she currently owns in its totality. When leaving the Lift Group, she took with her the entire Wisdom team, as well as all the company’s clients.

She fulfilled two terms as Vice-President of GRACE - Grupo de Reflexão e Apoio à Cidadania Empresarial (Reflection and Corporate Citizenship Support Group) and also held the offices of Vice-President and President of the General Assembly of APECOM, a business association representing the communication consulting sector.

She is currently President of the General Assembly of APRICEM – Associação para a Promoção de Inteligência em Competências Emocionais (Association for the Promotion of Intelligence in Emotional Skills) and is part of the Advisory Council of Maratona da Saúde.

Rosa Bento

ROSA MATOS BENTO
Managing Director

28 years’ professional experience. She is currently Managing Director at Wisdom Consulting.

She began her professional career in Advertising, where she worked for Master & Cox and the Lakeland Group. In 1993, she joined SIC where she was head of the Press and External Relations Office for 5 years.

As from ‘98, she was responsible for various accounts at Imago, in the Technology, Institutional and Consumption areas, among others.

She was Director of Marketing and Communication at the Bolina Publishing Group, publisher of the I.T. Magazine “Mega Guia”, General Manager of Citigate Sanchis and in 2009 founded the Communication Agency, Leadwide Consulting, which would give rise to Wisdom Consulting in 2015.

Her training is in Languages and Modern Literature and Marketing.

Miguel Braga

MIGUEL BRAGA
Clients Director

He has been with Wisdom since 2017, working on various Communication, Public Relations and Public Affairs projects.

He began his career as a journalist, having worked for various media organisations such as O Independente, Diário de Notícias, TVI and RTP, among others. Throughout his career he has worked on various content projects, namely audiovisual content in a wide range of areas such as Fashion, Music, Art, Lifestyle, Sport, Health or Gastronomy.

He was Advisor to the Minister of the Environment and Town and Country Planning and of the Deputy Secretary of State to the Minister of the Environment and Town and Country Planning, from July 2004 to March 2005, having coordinated the media relations office. He was also part of the Communications Office for ModaLisboa and Lisboa Fashion Week from 2008 to 2014.

​Throughout his professional career he has received various awards, including the Público Award at FestIn for the production and script of the short film “Kuru”, selected for various international and Portuguese festivals, and the Novartis Investigative Journalism Incentive Award, as the result of an in-depth report.

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Salvador Cunha
Clients Director

Salvador is a Client Diretor at Wisdom Consulting since January 2019, advising companies on public affairs, communication and public relations.

In 2013 he joined CV&A Consultores, before moving to CTT- Correios de Portugal as an in-house consultant, where he was involved in the company’s privatization’s communication strategy.

In October 2014 joined the Ministry of Economy as a press advisor for the Minister and the Secretaries of State, during the XIX and XX Constitutional Governments.

In January 2016, he joined REN – Rede Energética Nacional, as in-house consultant. In 2017 he returned to CV&A working with several clients in different industries such as telecommunications, technology, energy, finance and public administration. In 2018 he moved to GMT Consulting where we worked with clients from different industries, ranging from infrastructure or FMCG to the third sector.

Salvador holds a MSc in Management at NOVA School of Business and Economics, a BSc degree International Affairs and post-graduate studies in Political Marketing and Communication. 

RAQUEL CORDEIRO

RAQUEL CORDEIRO
Media Relations Director

She has 20 years’ professional experience and is currently the Media Relations Director at Wisdom Consulting, working clients from various sectors such as Gilead Sciences, LeasePlan, PRIOI, ALEP – Associação do Alojamento Local em Portugal (Association of Local Accommodation in Portugal).

She previously worked at Imago, D&E Weber Shandwick and Citigate Sanchis in areas such as Pharmaceuticals, Real Estate, Technology, Consumption and the Automotive industry. In 2009, she co-founded the Leadwide Consulting Communication Agency which would give rise to Wisdom Consulting in 2015.

In the field of healthcare, she has already worked clients such as Bayer, Novartis Oncology and Fujisawa.

She has a degree in Communication Science, with a specialisation in Public Relations from Universidade do Minho.

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JOANA BRANQUINHO DA FONSECA
Clients Director

Joana Branquinho da Fonseca has more than 20 years of experience in Strategic Consulting focused on the areas of Communication, Public Relations, Media Relations, Reputation Management, and Crisis Management.

As a Client Director, Joana has managed teams in the communication and reputation management of various organizations operating in different sectors of activity: finance, insurance, tourism and real estate, energy, pulp & paper, information technology, health, among others.

Joana has been a communications consultant for over two decades, starting her career at Imago where she was responsible for the Press Advisory Department for over 11 years and more recently at Lift World, with responsibilities for the team management, especially at the institutional and financial communication.

After concluding her studies in Corporate Communication, Joana began working in Branding and Design.

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ANTÓNIO MARQUES MENDES
Clients Director

António Marques Mendes is Client Director at Wisdom Consulting since October 2019. He served as executive director for several communications consulting firms in Portugal before moving into the UK where he was Senior Lecturer in the MA and BA degrees at LCC-UAL from 2014 till 2019. Throughout his career, António had the opportunity to design strategies, research, manage projects and campaigns for several organizations from different industries, namely, FMCG, finance, technological, pharmaceutical, agri-business, transportation, law firms, retail, arts and antiques, among others. In addition to his professional experience, António has taught at various universities for undergraduate and postgraduate level since 1992, with a special interest in Corporate Branding & Business Strategy, Strategic Corporate Sustainability, Reputation Management & Stakeholder Engagement, and Crisis Management.

António completed his PhD in Economic Sociology at ISEG-University of Lisbon (2019, summa cum laude). His doctoral dissertation explored the strategic maturity of corporate sustainability. He holds an MA from the University of Exeter – UK, and a PG in Political Science from UCP Lisbon.

From 2010 to 2012 he was a pro-bono vice-president at the Portuguese Rugby Federation.

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